The pulp of the cupuacu fruit has been used in making juices, jams, ice creams and other desserts, and the seeds contained in cupuacu fruit have been used for abdominal pain and to ease difficult births.
Take a look at this video of an NBC Today Show from November 2008. Cupuacu fruit was one of the superfoods highlighted on this segment.
It is anticipated that the cupuacu fruit will become the next great superfood along with the acai berry. Both of these antioxidants are in the Fruta Vida juice blend along with yerba mate tea which was also highlighted in this show.